Single Case Detail page

Project Overview

This whistleblower law firm partnered with Thrive Internet Marketing Agency to achieve its goal of becoming the No. 1 whistleblower website on the internet. The most important aspect of the client’s SEO strategy is identifying and implementing an effective content marketing and link building tactic to achieve and maintain the top 3 positions for most whistleblower-related terms (i.e., report Medicare fraud, whistleblower lawyer, etc.).

Within only six months after launching the SEO campaign, Thrive has helped the law firm generate a 22% increase in organic engaged sessions and a remarkable 3,100% increase in keywords in the top 10 positions in search engine results pages (SERPS).

The Results

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Ad Conversions

Brazos initially hired Thrive to run paid advertising campaigns during “peak season” (May-September). After meeting and surpassing expectations, the client entrusted Thrive to rebuild its website and added services, including ongoing PPC management, search engine optimization (SEO), paid and organic social media, email marketing and creative.

Thrive’s holistic marketing approach enabled Brazos to become Texas’s trusted student loan provider. Over the three years of partnership, Brazos has thousands of keywords ranking in the search results, many of which are in the top 10 and top five positions.

Brazos’ top-performing keywords include:

The Execution

We run high-impact marketing campaigns across the UAE and global markets. From off-plan launches to luxury branded residences, we drive sales velocity through digital marketing and lead generation that turns interest into signed contracts.

Keyword Optimization

Identifying and targeting semantically related keywords to whistleblower lawyers was of immediate focus. Based on the extensive keyword research, we implemented keyword mapping onsite. This involved optimizing titles and descriptions with targeted keywords to improve search visibility.

Link Building

One of our primary focuses was to submit quality backlinks to websites with high domain authority (DA) to increase the client’s DA. Using the previously identified keywords, we implemented highlighted anchor text to ensure the links built have the best possible impact.

Content Creation

We curated a batch of content that targets specific keywords and brings organic traffic to the website. Types of content include blog posts answering specific whistleblower-related queries users are searching for and landing pages.

Site Speed

Optimizing the client’s site speed was paramount to ensure the website loads quickly and efficiently, especially on mobile devices.

Biggest Wins

Two of the most important wins in this engagement came from restoring event tracking and fixing the client’s membership flow. With event tracking back in place, the client can now measure how many users complete monthly and yearly subscription purchases, giving the team clearer visibility into meaningful conversion activity.

Resolving the membership flow was equally important, as it helped ensure users were routed to the correct content and improved the overall subscriber experience.

The Next Steps

With the core systems working more reliably, the next phase will focus on building longer-term stability and support. The client is considering ongoing SEO services, web hosting and web maintenance to enable more proactive site management. Additional work may also include refining Mailchimp audience segments to strengthen communication and support future subscription growth.